IO = Infrequently Offered Course
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CO 0620 |
Introduction to Mass
Media |
3 Credit Hours |
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Prerequisite: |
None |
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Discussion and lectures
about different forms of mass media, such as newspapers, radio, television,
magazines, and motion pictures, are the focus of this course. It explores media’s role, problems,
responsibilities, and history. |
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CO 0635 |
Introduction to
Advertising |
3 Credit Hours |
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Prerequisite: |
None |
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This course examines
strategies, techniques, and principles behind effective advertising including
planning, targeting, media selection and buying, strategy and design. |
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CO 0637 |
Introduction to Public
Relations |
3 Credit Hours |
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Prerequisite: |
None |
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This course introduces
students to the public relations industry from management and practitioner
standpoints. It focuses on developing skills
and knowledge required to be a successful public relations practitioner. |
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CO 0641 |
Introduction to Audio and
Video Production |
3 Credit Hours |
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Prerequisite: |
None |
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This course provides an
overview of the development and existing state of video and television
broadcasting, and of cable, including history, technology, laws and
regulations, ethics, and current issues. |
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CO 1560 |
Fundamentals of Speech |
3 Credit Hours |
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Prerequisite: |
None |
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A basic study of
communication theory and its practical application at all levels: intrapersonal (understanding the self),
interpersonal (one-to-one relationships and small group interaction), and
public speaking. Students examine
factors that influence the development of the self-concept and interpersonal
relationships, participate in problem-solving panel discussions, deliver
informative and persuasive speeches, and improve their critical listening and
thinking skills. |
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CO 1563 |
Argumentation and
Persuasion (IO) |
3 Credit Hours |
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Prerequisite: |
CO 1560 Fundamentals of Speech or consent of
instructor |
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An introduction to the
basic theory of argument and persuasion, an analysis of how arguers and recipients
are interrelated, argument components and how they work together, and methods
of analyzing and evaluating arguments.
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