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IO = Infrequently Offered Course
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CO 0620 |
Introduction to Mass
Media |
3 Credit Hours |
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Prerequisite: |
None |
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Discussion and lectures
about different forms of mass media, such as newspapers, radio, television, magazines,
and motion pictures, are the focus of this course. It explores media’s role, problems,
responsibilities, and history. |
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CO 0635 |
Introduction to
Advertising |
3 Credit Hours |
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Prerequisite: |
None |
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This course examines strategies,
techniques, and principles behind effective advertising including planning,
targeting, media selection and buying, strategy and design. |
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CO 0637 |
Introduction to Public
Relations |
3 Credit Hours |
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Prerequisite: |
None |
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This course introduces
students to the public relations industry from management and practitioner
standpoints. It focuses on developing
skills and knowledge required to be a successful public relations
practitioner. |
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CO 1560 |
Fundamentals of Speech |
3 Credit Hours |
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Prerequisite: |
None |
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A basic study of
communication theory and its practical application at all levels: intrapersonal (understanding the self),
interpersonal (one-to-one relationships and small group interaction), and public
speaking. Students examine factors
that influence the development of the self-concept and interpersonal
relationships, participate in problem-solving panel discussions, deliver
informative and persuasive speeches, and improve their critical listening and
thinking skills. |
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CO 1563 |
Critical Thinking and
Argumentation |
3 Credit Hours |
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Prerequisite: |
CO 1560 Fundamentals of Speech or consent of
instructor |
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This course is an
introduction to the basic theory of argument and persuasion. Students learn
how to think in a clear and logical manner, analyze information critically,
formulate persuasive arguments, and deliver those arguments effectively, both
in oral and in written forms. Students learn how to make claims, provide
evidence, explore underlying assumptions, and analyze counter-points. |
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March07