PUBLIC RELATIONS POLICIES

A. Press Releases.  The Public Relations Department shall be responsible for the dissemination of information to the media.

B.  Marketing Materials.  In the event that a department prefers to develop its own marketing materials, the Public Relations Department shall be responsible for proofing and editing the materials, in addition to determining whether the materials meet the guidelines set forth in the Style Manual. This process must be completed prior to publishing the materials, whether that be in printed or electronic format.

C. Logo/Style Manual.  The Public Relations Department maintains a Style Manual to ensure the continuity of materials issued by the College. Guidelines set forth within the manual make it the Public Relations Department’s responsibility to ensure all guidelines have been met before marketing materials are published.

D. Web Site. The Director of Public Relations, in cooperation with Information Technology, shall serve as the Webmaster for the College.  All College pages must maintain continuity as specified by the committee, with two exceptions.  The exceptions are Personal Pages and Activities Pages.  For all other pages, content should be submitted to the Public Relations Director who will format the contents into the approved web design. Content requirements, fonts, logos and gifs will be addressed in the LCC Style Manual.  The exceptions are defined as:

Personal Page - Web page that identifies a staff member or faculty member within a department. This may include information such as office hours, educational background, personal philosophy, career history, etc.

Activities Page - This is a page that identifies the department's activities, students, etc. It should be noted that the Activities Pages are different than the College Academic pages, which provide official College information such as that found in the catalog.

Personal Pages and Activities Pages may have a unique format that differs from the official College pages. Those desiring to create Personal or Activities Pages must ensure that content is sensitive to and compatible with community standards regarding obscenity or pornography, invasion of privacy issues, statements that might be construed as libelous, as well as compliance with College policy or state and federal laws regarding discrimination, harassment and ADA requirements.  Those seeking assistance with content, style or the issues mentioned above should consult with the Webmaster.

Disclaimer: The College reserves the right to place a disclaimer on each Personal or Activities Page indicating that the views or content expressed do not necessarily represent those of the College or the Board of Trustees. 

E.   Speakers Bureau.  The Director of Public Relations shall be responsible for the scheduling of speakers for the Speakers Bureau. The brochure shall be printed every two years. Volunteers should be solicited prior to publication to ensure up-to-date entries within the publication. Every effort shall be made to provide a speaker for each event requested, even if LCC does not advertise availability of such a speaker. This may be handled by compiling a list of possible speakers who do not have an association with the College and providing this to the requestor.